Social media for board game cafes

Your cafe deserves
more than hashtags.

MeepleMedia is the only social media agency built specifically for board game cafes. We handle your content, community, and growth — you focus on running game nights.

40% U.S. board game cafe growth since 2015
$1.27B Board game cafe market — and growing fast
3,500+ New board games released every year
Catan
Ticket
to Ride
Wingspan
Azul
Dixit
Pandemic
The opportunity

The market is booming.
Most cafes are posting into the void.

3,500+
New board games released every year — infinite content fuel your cafe isn't using
$2.5B
Projected board game cafe market size by 2030 — up from $1.27B in 2022
10.14%
Annual growth rate — faster than most hospitality sectors — yet most cafes have no marketing strategy

We work with board game cafes who want to build a loyal community, not just accumulate followers.

Board game cafes have more content potential than almost any hospitality business on the planet.

New games arrive every week. Tournaments create natural events. Every customer is there because they genuinely love something. The community is already there, waiting to be activated.

Most cafe owners are just posting blurry photos of the board game library at midnight, wondering why nobody shows up on Fridays.

We built MeepleMedia because this gap is inexcusable — and entirely fixable.

What we do

Everything your cafe needs to actually grow on social.

01

Content Strategy

We build a 30-day content calendar built around your library, your events, and the board game calendar (Gen Con, Essen Spiel, new Kickstarter hits). No more "what should we post today?"

02

Done-for-you Posting

We write the captions, design the visuals, and schedule the posts. You just approve. Instagram, TikTok, Facebook — handled end-to-end.

03

Community Building

We run your online community — responding to comments, building Discord-style engagement on your posts, and turning casual followers into regulars.

04

Event Promotion

Your tournaments, game nights, and meetups deserve to be full. We turn your events into content that gets people through the door.

05

User-Generated Content

Your customers are already posting. We make that work for you — running hashtag programs, reposting highlights, and turning fans into content creators.

06

Local Growth

Board game cafes are neighborhood businesses. We build local-first social strategies — targeting the right radius, partnering with local businesses, and owning your local search presence.

The process

From nothing to thriving community in 30 days.

Week 1

Audit & Strategy

We review your current social presence, identify what's working and what's not, and define your target audience, content pillars, and growth goals.

Week 2

Content Foundation

We create your 30-day content calendar, batch-design 20+ posts, and set up your scheduling workflow. Everything is ready to go live.

Week 3–4

Launch & Learn

We post daily, engage your community, track what resonates, and optimize in real time. By day 30, you have data — and a growing following.

Your cafe has the best product in town.
Time your followers knew it.

Board game cafes are community spaces. That community lives online now — on Instagram, TikTok, Facebook, and Discord. We help you own it.

No generic agency. No cookie-cutter calendars. Just a team that actually gets board games and knows how to build an audience.